The role of trust factor in Digital Marketing

Are you a newbie freelancer who is hunting for clients or are you a CEO/Managing director of an average Digital Marketing Company in Thane with a mediocre number of clients?

Irrespective of the situation! Your ultimate goal is to make new clients & not lose existing clients. This guide will show you exactly how to do that.
You may be familiar with the common strategy applied by all digital marketers to attract new clients. They are-

Build an easy to understand and good looking website.
Rank your website higher on the google page through SEO methods.
Powerful Social Media Marketing of your Digital Agency.
This might be a common effective technique as you might believe but there is a major pitfall in it. The pitfall is ‘ Every single Digital Marketing Company out there are applying the same techniques’. So you might ask what’s the other strategy to get clients easily?

Well, the simple yet shocking answer is ‘ Getting clients through existing clients’.
You see once the deal is signed with the client most of the digital marketers start to take their clients casually and as time passes by the day arrives when the client breaks the deal. The reasons behind client leaving you maybe because of:-

You promised too much in the starting and you could not deliver what you said.
You failed to manage the deadlines given by the clients.
Made a bad reputation for the brand knowingly or unknowingly.
Last but not least you got a low-grade poor client who doesn’t pay and has to be reminded every time.

How To Make Clients Through Existing Clients
If you try to analyze the reason behind the success of famous digital marketers you will notice a strange phenomenon that they are easily able to establish the rock-solid trust factor with their clients and overtime the bond between the client and the digital agency grows even stronger. And this leads to one major positive outcome that the client recommends other clients to collaborate with a particular digital agency.
Now you might ask that when the client accepts the deal with you then obviously they trust you completely.

The answer is no!

Remember this eye breaking rule that no client will trust you initially just because you made them excited by false bragging about how you would make their brand rank high on social media platforms and it also applies for the genuine digital marketers who are realistic and can be truthful about the client’s silly and unreliable expectations even if that means a risk of losing them from signing the deal. The trust factor keeps getting stronger as and when the digital marketer is able to deliver the made promises.
I will share with you some of the industrially proven powerful techniques you can apply when the client approaches you for the first time to inquire about the digital marketing process.

Art of Mirroring
One of the most used techniques by the top businessmen & politicians to gain the trust of the clients & audience. Now, what do you mean by the art of mirroring?
It’s as simple as mirroring the body language of your client. Have you ever wondered how we choose the friends we should hang out with or visit a particular favorite salon of yours whenever you need a haircut?

It’s because you feel a sense of rapport with the person or the place and with the mirroring technique you can build rapport with the client at rocket speed. Here is how you can use mirroring techniques.

Mirror your client’s body language like posture, hand gestures and facial expression.
Match the tonality of the clients’ voice like the speed of talking, loud or calm voice and rephrase the particular words the client is using constantly. Eg. Oh good, that must be amazing, or simple words like hmm,
Mirror the feelings of the client like what the client actually feels about the brand.
Mirror and match the breathing rate. ( Extremely powerful)
Now there might be a question arising in your mind. Isn’t it offensive to copy someone and wouldn’t they feel offended about it? Yes! Of course, they will feel disgusted but only if they come to know that you are mirroring them. This technique is powerful because it goes undetected and under the radar of your client’s awareness. But you need to be aware of this one single rule while mirroring and you will be golden.

Golden Rule:- Mirror everything you can but after a gap of 4 seconds.
Let’s say the client folded his hands during the conversation. Now what you can do is wait for 4 seconds and then fold your hands in a similar way. In this way, it will go undetected and at the same time, the client will feel a sense of trust with you at the subconscious level.

Bravery Syndrome
This is a technique used to generate honesty and establish the frame of bravery as the name suggests. Though this method takes hell lot of time still it’s much more rewarding when the techniques start to show their true colors. Imagine a scenario where you are the client and you are approaching a digital agency A. Now the digital agency A starts boosting about their incredible experience and wonderful results and also promises to fulfill all your digital marketing needs how difficult or impossible it might look.
Now imagine a scenario where you approach a digital agency B. You explain to them about your brand’s expectations with the agency and they listen to it with full attention. As soon as you have finished the talk they tell you that the expectations are unrealistic and impossible but it’s 100% possible to get somewhere near that. They claim not to fool you by agreeing to your unrealistic expectations.

Which digital agency would you choose for your brand? Digital A or Digital B?
But obviously Digital Agency B. Because somewhere you felt a sense of bravery and pure honesty in their discussion unlike the Digital Agency A.

Steps To Develop Bravery Syndrome

  1. Practice honesty and truthfulness as a part of your daily life.
  2. Speak what you feel right even if the client gets offended or unhappy.
  3. Develop a sense of sweetness in your tone.
  4. Be brave and follow the principles of dignity.
  5. Illusion of Importance
  6. As the name implies an illusion of importance is the technique to generate the illusion of too much importance given to a single client. When the client collaborates with you that’s the perfect opportunity to get more clients through the existing client. And this is where the illusion of importance comes into play. Here are some steps through which you can apply the illusion of importance.

Generate reports every week for the client explaining the progress of their social media even if the client doesn’t demand a report.

Study and find the client’s competitors and explain how to defeat them smartly and carefully.
Send them two artwork for the same concept and give them a choice to select the best according to them. ( This works exceptionally well with the clients who always reject the artwork )
Give them extra for the same money. ( For example, if the deal is of 15 posts per month give them 1 or two extra and don’t charge for it )
If you follow this guide wholeheartedly and apply it practically you will definitely be more successful in digital marketing and the end result would be getting more and more clients.

Study and find the client’s competitors and explain how to defeat them smartly and carefully.
Send them two artwork for the same concept and give them a choice to select the best according to them. ( This works exceptionally well with the clients who always reject the artwork )
Give them extra for the same money. ( For example, if the deal is of 15 posts per month give them 1 or two extra and don’t charge for it )
If you follow this guide wholeheartedly and apply it practically you will definitely be more successful in digital marketing and the end result would be getting more and more clients.

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Joshep Rotes

Are you a newbie freelancer who is hunting for clients or are you a CEO/Managing director of an average Digital Marketing Company in Thane with a mediocre number of clients?

Irrespective of the situation! Your ultimate goal is to make new clients & not lose existing clients. This guide will show you exactly how to do that.
You may be familiar with the common strategy applied by all digital marketers to attract new clients. They are-

Build an easy to understand and good looking website.
Rank your website higher on the google page through SEO methods.
Powerful Social Media Marketing of your Digital Agency.
This might be a common effective technique as you might believe but there is a major pitfall in it. The pitfall is ‘ Every single Digital Marketing Company out there are applying the same techniques’. So you might ask what’s the other strategy to get clients easily?

Well, the simple yet shocking answer is ‘ Getting clients through existing clients’.
You see once the deal is signed with the client most of the digital marketers start to take their clients casually and as time passes by the day arrives when the client breaks the deal. The reasons behind client leaving you maybe because of:-

You promised too much in the starting and you could not deliver what you said.
You failed to manage the deadlines given by the clients.
Made a bad reputation for the brand knowingly or unknowingly.
Last but not least you got a low-grade poor client who doesn’t pay and has to be reminded every time.

How To Make Clients Through Existing Clients
If you try to analyze the reason behind the success of famous digital marketers you will notice a strange phenomenon that they are easily able to establish the rock-solid trust factor with their clients and overtime the bond between the client and the digital agency grows even stronger. And this leads to one major positive outcome that the client recommends other clients to collaborate with a particular digital agency.
Now you might ask that when the client accepts the deal with you then obviously they trust you completely.

The answer is no!

Remember this eye breaking rule that no client will trust you initially just because you made them excited by false bragging about how you would make their brand rank high on social media platforms and it also applies for the genuine digital marketers who are realistic and can be truthful about the client’s silly and unreliable expectations even if that means a risk of losing them from signing the deal. The trust factor keeps getting stronger as and when the digital marketer is able to deliver the made promises.
I will share with you some of the industrially proven powerful techniques you can apply when the client approaches you for the first time to inquire about the digital marketing process.

Art of Mirroring
One of the most used techniques by the top businessmen & politicians to gain the trust of the clients & audience. Now, what do you mean by the art of mirroring?
It’s as simple as mirroring the body language of your client. Have you ever wondered how we choose the friends we should hang out with or visit a particular favorite salon of yours whenever you need a haircut?

It’s because you feel a sense of rapport with the person or the place and with the mirroring technique you can build rapport with the client at rocket speed. Here is how you can use mirroring techniques.

Mirror your client’s body language like posture, hand gestures and facial expression.
Match the tonality of the clients’ voice like the speed of talking, loud or calm voice and rephrase the particular words the client is using constantly. Eg. Oh good, that must be amazing, or simple words like hmm,
Mirror the feelings of the client like what the client actually feels about the brand.
Mirror and match the breathing rate. ( Extremely powerful)
Now there might be a question arising in your mind. Isn’t it offensive to copy someone and wouldn’t they feel offended about it? Yes! Of course, they will feel disgusted but only if they come to know that you are mirroring them. This technique is powerful because it goes undetected and under the radar of your client’s awareness. But you need to be aware of this one single rule while mirroring and you will be golden.

Golden Rule:- Mirror everything you can but after a gap of 4 seconds.
Let’s say the client folded his hands during the conversation. Now what you can do is wait for 4 seconds and then fold your hands in a similar way. In this way, it will go undetected and at the same time, the client will feel a sense of trust with you at the subconscious level.

Bravery Syndrome
This is a technique used to generate honesty and establish the frame of bravery as the name suggests. Though this method takes hell lot of time still it’s much more rewarding when the techniques start to show their true colors. Imagine a scenario where you are the client and you are approaching a digital agency A. Now the digital agency A starts boosting about their incredible experience and wonderful results and also promises to fulfill all your digital marketing needs how difficult or impossible it might look.
Now imagine a scenario where you approach a digital agency B. You explain to them about your brand’s expectations with the agency and they listen to it with full attention. As soon as you have finished the talk they tell you that the expectations are unrealistic and impossible but it’s 100% possible to get somewhere near that. They claim not to fool you by agreeing to your unrealistic expectations.

Which digital agency would you choose for your brand? Digital A or Digital B?
But obviously Digital Agency B. Because somewhere you felt a sense of bravery and pure honesty in their discussion unlike the Digital Agency A.

Steps To Develop Bravery Syndrome

  1. Practice honesty and truthfulness as a part of your daily life.
  2. Speak what you feel right even if the client gets offended or unhappy.
  3. Develop a sense of sweetness in your tone.
  4. Be brave and follow the principles of dignity.
  5. Illusion of Importance
  6. As the name implies an illusion of importance is the technique to generate the illusion of too much importance given to a single client. When the client collaborates with you that’s the perfect opportunity to get more clients through the existing client. And this is where the illusion of importance comes into play. Here are some steps through which you can apply the illusion of importance.

Generate reports every week for the client explaining the progress of their social media even if the client doesn’t demand a report.

Study and find the client’s competitors and explain how to defeat them smartly and carefully.
Send them two artwork for the same concept and give them a choice to select the best according to them. ( This works exceptionally well with the clients who always reject the artwork )
Give them extra for the same money. ( For example, if the deal is of 15 posts per month give them 1 or two extra and don’t charge for it )
If you follow this guide wholeheartedly and apply it practically you will definitely be more successful in digital marketing and the end result would be getting more and more clients.

Study and find the client’s competitors and explain how to defeat them smartly and carefully.
Send them two artwork for the same concept and give them a choice to select the best according to them. ( This works exceptionally well with the clients who always reject the artwork )
Give them extra for the same money. ( For example, if the deal is of 15 posts per month give them 1 or two extra and don’t charge for it )
If you follow this guide wholeheartedly and apply it practically you will definitely be more successful in digital marketing and the end result would be getting more and more clients.