What is Content Marketing?

What is Content Marketing?

What is Content Writing?

Content Writing is the contextual creation of rich content and magnifying the brand’s strengths through engaging content which can capture the audience’s attention to investing in your brand with help of Digital Marketing Company and Social Media Agency

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What is the value of Content marketing in digital marketing?
Content marketing is sure shot the king of digital marketing without which it’s impossible to market your brand on a digital platform. Content is the basis through which engaging artwork gets created and the whole game depends upon the level of richness in your content which will decide the final market output.

How Content Marketing helps the brand to engage the audience?
Do you know how people perceive information? Yes! through their five senses (VAKSOG) which is Visual processing(looking), Auditory processing(Sound), Kinesthetic processing(Acting out, Moving), Somatosensory processing(touching), Olfactory processing(smelling), and Gustatory processing(tasting).The target to engage the audience is to hack at least three of their main primary senses(VAK) through sensory content to feed them information on a subconscious level.

Why certain brands can dominate more on a social platform than other brands?
The straight forward answer to this question is that they can build emotional trust with the audience. How they do it? Let’s get back to the basics of human psychology to find out how they actually do it. Humans have two types of mind one is the conscious mind and the other one is the subconscious mind. The conscious mind can also be considered as the logical mind and it usually rejects all the direct advances from any brand to buy or invest in their product. Whereas the subconscious mind also considered as the emotional side of the mind is the part of the human psyche which accepts suggestions directly without any interruption. Popular brands turn on their audience’s emotional mind ( Subconscious Mind) through visually appealing images & extremely emotional content in addition to classic storytelling techniques to establish trust with the audience & in return they invest in the brand’s product.

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